6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand and sense that companies understand employment them as people. So how can employers stand out from the crowd? Employers should be proactive in their approach to drawing in prospects, and recruitment marketing is the service

Recruitment marketing is a fairly brand-new way to bring in prospects, both passive and active, to your business. It includes embracing the exact same principals and techniques utilized by marketing to bring in prospects and increase brand awareness. Some examples of marketing practises now being used by HR groups consist of: lead generation, SEO, guerrilla marketing, social advertising, personalised candidate journey and material production.

According to SHRM, companies that integrate recruitment marketing into their hiring technique can produce 3 times more applicant leads than those who do not – leading a 100% greater close rate on applicants. Additionally, current research study by Allegis discovered that running a recruitment marketing project can save companies up to 40% on overall skill expenses. On top of these cost savings, recruitment marketing improves employer brand employment name and employment draws in an approximated 50% more qualified prospects.

It’s extraordinary to see how a deep understanding of your candidates can cause campaigns that motivate them to act. We have actually put together a list of 6 of our preferred creative recruitment campaigns that you can take motivation from for your next recruitment marketing project. These campaigns pushed the limits of standard job ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most competent salespeople in business, Ogilvy, among the worlds most prominent ad agency, employment ran a creative recruitment project to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in mix with their YouTube channel. Here they welcomed the prospective candidates to film themselves selling a brick. The prize? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A fantastic advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic method of recruitment marketing campaigns.

They are a great method to bring in enthusiastic candidates as well as functioning as a preliminary screening test. Companies may ask candidates to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 confusing billboard. This marketing project was a great success for Google and made full marks online within mathematical and forums – even before Google was referred to as the brains behind the operation.

The signboard, put in Silicon Valley, presented a complicated mathematical formula to passers-by and challenged those who thought they were clever enough to resolve it. Once fixed, the equation exposed a site URL (www.7427466391.com) that the solver need to check out.

Those smart adequate to fix the billboard puzzle were given one final puzzle as soon as on the website.

Successful prospects received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re glad you’re here. One thing we found out while building Google is that it’s much easier to discover what you’re trying to find if it comes searching for you. What we’re searching for are the very best engineers worldwide. And here you are.”

The billboard was an appealing method to draw in a few of the smartest minds to Google. Google organized this prospect pool into enthusiastic ‘problem solvers’ – a highly renowned skill at google.

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IKEA: Assemble Your Future

Upon opening a new store in Australia, IKEA had the task of employing 100 employees. To fill this high variety of positions, they needed to think big. IKEA’s outside the box thinking led to a great “inside the box” solution.

IKEA chose to target those who they knew already enjoyed IKEA by putting ‘career guidelines’ inside package of IKEA items for consumers to find upon opening their product. The directions mirrored their popular assembly instructions, advising customers on how to “assemble your future”.

The campaign was a substantial success, and customers adored it. Countless customers used, and IKEA employed 280

staff members who appreciated the IKEA brand name. The reason for the success of the project was not just down to its imagination however also since it spoke to IKEA’s existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project effectively gotten in touch with prospects in a customised method, in their own homes simply as they’re concentrated on assembling their brand-new furniture.

Volkswagen: A Hidden Message

When Volkswagen needed to work with talented mechanics, they thoroughly considered where this target market hung out so that they could communicate their recruitment message efficiently.

Volkswagen chose an obvious however unusual placement, the undercarriage of cars and trucks in requirement of repair. Volkswagen purposefully dispersed defective vehicles with the message concealed below to service centres across Germany in anticipation of bring in experienced workers.

Volkswagens campaign was a great success, and they hired numerous skilled mechanics while verifying themselves as an ingenious and enjoyable brand.

McKinsey & Company: employment The Eraser Pencil

McKinsey and Company were wanting to draw in enthusiastic trainees to their business. They reached trainees by going to the one place ensured to have trainees around, campuses at numerous Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that read “We’re searching for students who aren’t satisfied with just any service. www.McKinsey.ch.”

The project’s objective was to pre-filter applicants by bring in those that aren’t pleased with just any solution and are curious innovators. The pencil twisted the guidelines of marketing, employment and it’s easy message resonated with lots of, resulting in premium graduate works with at McKinsey.

Just like this pencil, recruitment marketing projects do not need to be expensive, and business can say a lot in only a basic declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing properly. Their careers page has 1.2 million likes, and they release content two times a day – in some cases more. They share content that prospective staff members can relate to and feel influenced by, such as individual workers achievements, days in the life of a staff member and general everyday updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their professions page so that possible employees can build a real connection with the brand. They achieve this by permitting called employees to answer any concerns on the careers page from the business profile. Marriot likewise uses a chat service to those aiming to learn more about life at the company and guidance on how they can effectively obtain a position.

Marriotts technique reveals you don’t require extraordinary out of the box believing to connect with candidates. There are a myriad of ways your service can approach your recruitment campaign. Marriott’s strategy is basic, and any business can imitate this method and accomplish the exact same success. Have a designated place where you share insights on life at your company and most importantly, listen to potential prospects and react to their concerns quickly and effectively.

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Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the best experience possible and you have time to focus on what matters, your individuals. Find out more about us here.